Head Of Marketing

To plan, organise and execute all Marketing work at Head Office. The incumbent is responsible for the implementation of the Marketing tactical strategy with the overall objective of contributing to the increase in revenue and profitability of the business.

Minimum Qualifications and Experience:

• Bachelor Degree in Marketing Management or Sales or related field.
• 3-5 years experience in a similar environment.
• Sales related experience is advantageous.

Minimum Job Requirements:

• Design, establish and embed effective and efficient marketing tactical plans, policies, processes and governance structures.
• Set goals and standards for CHG’s marketing at Head Office and Hospitals to support the overall Marketing plans and strategies.
• Adapt ways of working to accommodate the requirements of different hospital marketing departments.
• Develop and embed relevant marketing policies, standards and processes across the Group.
• Under the leadership manage proposals, communication, service providers, projects, budgets, resourcing and roll-out.
• Lead and manage coordinate PR campaigns identifying opportunities to increase brand awareness, build trust, deliver value and capitalise on positive customer sentiment.
• Drive continuous improvement, identify and manage relevant marketing operations risks.
• Ensure all marketing service providers comply with CHG’s quality standards.
• Develop the annual marketing operational plan for the Group as derived from the approved marketing strategy.
• Contribute to the enhancement of CHG’s value proposition to its stakeholders (Doctors, Customers, patients) in collaboration with other marketing professionals.
• Drive the bi-annual market research and post campaign analysis with the aim of understanding current trends / demographics and drive the identification of opportunities in areas of interest across all CHG hospitals.
• Provide input to the development and review of Marketing policies.
• Develop annual initiatives and activations in line with the Group’s Marketing strategy and objectives.
• Monitor the implementation of hospital-based marketing campaigns.
• Scope and manage relevant Group marketing projects and initiatives.
• Provide information and insight by collecting, analysing and summarizing data and trends relating to the marketing and PR projects.
• Interpret research data and take the appropriate focused action.
• Drive initiatives in area of accountability with Group Marketing regarding local campaigns.
• Provide technical guidance on all marketing related matters.
• Ensure all marketing programmes and projects are technically correct regarding scope, content and sustainability.
• Provide guidance, awareness and training (where required) to all relevant marketing teams across the Group.