Marketing Manager

We are looking for an experienced and dynamic marketing manager to lead our GIC and infrastructure-focused marketing initiatives. This role will oversee branding, content strategy, digital marketing, public relations, and sponsorship activations, with a particular focus on sports marketing partnerships with rugby and soccer schools. The marketing manager will also be responsible for growing the brands of GICs CEO and Chairman by working closely with digital creators to ensure alignment with the overall corporate brand strategy. This role requires a strategic thinker with a strong leadership presence, capable of managing multiple projects, optimising brand performance, and driving impactful marketing campaigns across all channels. Key Responsibilities:

Marketing Strategy and Brand Growth

• Lead the execution of the overall brand and marketing strategy for GIC (Infrastructure division, including CEO and Chairmans brands).
• Ensure the successful execution of branding and marketing plans to increase brand awareness and effective marketing across all platforms.
• Identify public relations and corporate social responsibility opportunities as part of the broader marketing strategy.
• Set clear marketing objectives, optimise spending, and track performance against key metrics.
• Engage and manage external service providers, freelancers, and agencies to execute the marketing plan effectively.
• Drive the growth of GICs CEO and Chairmans personal brands in alignment with the corporate brand strategy by working closely with digital creators.

Digital Marketing and Website Management

• Drive online growth campaigns and collaborate with external service providers to achieve branding and marketing goals.
• Identify creative ways to expand GICs reach online through digital content, social media, video, and influencer collaborations.
• Ensure that website content is regularly updated to reflect company news, projects, and campaigns.
• Ensure that google paid advertising campaigns are regularly updated to reflect company news, projects, and campaigns.
• Optimise website search engine performance and manage campaign-related landing pages.
• Monitor digital marketing trends and implement new strategies to keep GIC at the forefront of digital innovation.

Sponsorships and Strategic Partnerships

• Oversee and manage sponsorship activations, ensuring alignment with brand and business objectives.
• Develop and maintain relationships with key stakeholders and strategic partners to maximize brand exposure and impact.
• Manage GICs sports marketing initiatives, including partnerships with top rugby and soccer schools.
• Evaluate the effectiveness of sponsorship activations, ensuring measurable return on investment and brand positioning success.

Reporting and Performance Analysis

• Create and maintain analytics reports across multiple platforms to extract key insights for future campaign development.
• Assess branding and marketing activity performance, taking corrective action where necessary.
• Conduct industry analysis to stay updated with the latest marketing trends and innovations.
• Provide data-driven proposals and recommendations for marketing initiatives.
• Report on the performance of branding and marketing activities for GIC, Chairman and CEO, identifying areas of growth and improvement.

Financial and Budget Management

• Develop, prepare, and manage the branding and marketing budget.
• Allocate funds appropriately to marketing activities, ensuring cost efficiency and maximum return on investment.
• Monitor and report on marketing spending to ensure budget adherence and financial accountability.

Managerial Duties and Team Leadership

• Lead, mentor, and manage the marketing team, ensuring team members are motivated, challenged, and supported.
• Manage external service providers, ensuring effective execution of marketing initiatives.
• Provide strong marketing leadership, ensuring marketing planning and management align with business objectives.
• Attend and contribute to meetings with internal and external stakeholders.

General Marketing Responsibilities

• Oversee the execution of the marketing plan from start to finish, leveraging internal support and external agencies where needed.
• Manage relationships with service providers, ensuring the highest quality of work and efficiency.
• Identify, build, and manage partnerships with key stakeholders to strengthen GICs brand and marketing initiatives.
• Present ideas, strategies, and final deliverables to internal and external teams.
• Communicate marketing strategies, budgets, and performance updates with executives and directors.
• Ensure corporate identity and visual brand elements are maintained and used correctly across all departments and by all employees.

Education & Experience: Bachelors degree in Marketing, Business Administration, or a related field. 5+ years of experience in marketing, with at least 2 years in a managerial role. Experience in the construction, engineering, or related industries (preferred). Competencies and Skills: Strong leadership skills with the ability to inspire and manage a team. Effective communication skills and adaptable communication style for engaging with internal teams, executives, and external stakeholders. Analytical mindset with the ability to assess and interpret market trends. Excellent project management skills with the ability to work independently and manage multiple initiatives simultaneously. Creative problem-solving abilities and a strategic approach to brand building. Strong organisational skills and time management capabilities. Innovation-driven mindset with the ability to think outside the box. Solid understanding of branding, marketing, advertising, digital marketing, and public relations principles.