Social Media Manager - Sunbet
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Job Purpose:
The Social Media Manager for SunBet operations will be responsible for overseeing the creation, implementation and delivery of SunBets social media plans with the aim of driving brand authenticity, engagement, and growth. The role is responsible for content creation, community building and management, brand storytelling and social media authentication including the integration and measurement of social media marketing campaigns to maximise reach and engagement. This role requires a strategic thinker who can craft compelling narratives, ensure a consistent and unique brand voice, and enhance SunBets presence across Instagram, Facebook, LinkedIn, and Twitter (X).
Education: Bachelors degree in marketing, Communications, Digital Media, or a related field. Experience:
- At least 5-6 years experience working within a digital role, with minimum 3 years experience in social media, content marketing, and / or digital engagement.
- Experience managing brand social media accounts with a proven track record of growth and engagement.
- Hands-on experience with content creation, including video, copywriting, and graphic production.
- Proven ability to develop authentic, engaging social media campaigns.
- Experience managing influencers, brand ambassadors, and digital partnerships.
Skills and Knowledge:
- Conceptualising
- Analysing
- Creating and improving
- Applying expertise and technology
- Taking ownership
- Responding with urgency
- Integrating (Connecting; Collaborating; Consulting; Relating)
- People management
- Brand building in a social media context.
- Excellent storytelling and content development skills
- Strong knowledge of social media analytics, insights, and optimisation
- Ability to balance organic and paid social media initiatives for maximum impact
- Community engagement and online reputation management
- Passion for the sports and betting industry is a plus.
- Familiarity with Adobe Analytics, Meta Business Suite, or other social tracking tools.
Key Performance Areas:
Social Media Plans & Brand Building
- Develop and implement innovative social media plans that align with SunBets brand positioning and business objectives
- Manage content across all social platforms to ensure a unique and authentic brand voice
- Identify market segments and customer behaviours to tailor content that resonates with the audience and strengthens brand credibility
- Build a distinct and compelling social media identity for SunBet that prioritizes brand storytelling over purely promotional content
Content Development & Execution
- Create and oversee the execution of high-quality, engaging content strategies across Instagram, Facebook, LinkedIn, and Twitter (X).
- Develop and maintain an editorial calendar to ensure consistent posting and alignment with brand campaigns and live sporting events/ moments
- Work closely with PR, Sponsorship and Brand teams to leverage campaigns and messaging for maximum impact
- Encourage user-generated content by fostering authentic engagement with followers and the broader community (across platforms)
- Lead creative content ideation and production, working with designers, videographers, and copywriters to execute compelling brand narratives
Community Engagement & Social Media Authentication
- Grow and nurture SunBets social media community by engaging with audiences in an authentic, meaningful way
- Develop and implement community management plans, responding to inquiries, comments, and messages in line with brand voice
- Build strong relationships with key influencers, brand ambassadors, and relevant partners to expand SunBets social presence
- Monitor and manage SunBets online reputation, providing proactive responses to queries and brand sentiment shifts
Paid & Organic Social Media Performance
- Work closely with the paid media team to plan, optimize, and analyse paid campaigns on Facebook, Instagram, LinkedIn, YouTube, and other platforms
- Deliver the seamless integration of organic and paid social initiatives to maximize brand visibility and engagement
- Track and analyse key performance metrics to continuously optimize content effectiveness
- Identify trends and opportunities to improve engagement, reach, and audience growth
Live Event Coverage & Social Activations
- Provide real-time coverage for live sporting events, brand activations, and key moments relevant to SunBets audience
- Plan and execute social media competitions and engagement-driven initiatives
- Collaborate with teams to capture and share timely, impactful content, and or provide relevant solutions
Trend Analysis & Innovation
- Stay up-to-date with emerging social media trends, tools, and technologies
- Advise on new platform opportunities and initiatives to enhance SunBets digital presence
- Continuously test and refine approaches to improve engagement and brand affinity.
Team Management
- Maintain regular communication with the social media administrators and marketing teams on project development, timelines, and results
- Provide support and deal with troubleshooting on escalated concerns from the team, providing any necessary coaching
- Provide team management to monitor conditions of employment and enhance engagement and motivation to nurture a performance driven culture
Equity: Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.
POPI Statement
- Please note that when applying for any position, reference checks will be completed and personal information as defined in the Protection of Personal Information Act 4 of 2013 will be processed. In applying for this position, applicants will be deemed to have consented to such processing as defined in the included Privacy Statement.
- Please also note that if you have not been contacted within 1 month after the closing date of this advertisement, please accept that your application has been unsuccessful.
Information :
- Company : Sun International
- Position : Social Media Manager - Sunbet
- Location : Cape Town, Western Cape
- Country : ZA
How to Submit an Application:
After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Social Media Manager - Sunbet job info - Sun International Cape Town, Western Cape above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Social Media Manager - Sunbet job info - Sun International Cape Town, Western Cape in 2025-04-11 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via the Next Page link below.
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Post Date : 2025-04-11 | Expired Date : 2025-05-11