Digital Marketing Project Manager
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ROLE: Digital Marketing Project Manager
Roles and Responsibilities
1. Understanding Business Requirements and Goals
- Stakeholder Collaboration: Engage with clients, internal teams, and executives
to gather and align business needs and project objectives, specifically in the
digital and social media landscape.
- Requirement Analysis: Document and analyse business requirements to
ensure they align with project goals, digital trends, and client expectations.
2. Relationship & Account Management
- Client Engagement: Build and maintain strong, long-term relationships with
clients and stakeholders to ensure project success and business growth in social
media and digital marketing initiatives.
- Ongoing Communication: Act as the primary point of contact, providing
consistent updates and ensuring alignment between digital goals and
project deliverables.
3. Social Media & Digital Project Strategy
- Project Brief Development: Draft comprehensive project briefs outlining
scope, objectives, and deliverables for digital campaigns, social media
strategies, and content marketing.
- Strategic Problem-Solving: Analyse client business challenges and propose
digital and social media solutions that enhance engagement and brand
awareness.
4. Documentation & Functional Specifications
- Technical Documentation: Develop functional specification documents that
clearly define marketing project requirements, including platform guidelines,
content strategies, and analytics.
- Project Clarity: Ensure all project documentation is thorough, clear, and
actionable for creative, development, and marketing teams.
5. Project Planning & Execution
- Project Management Tools: Create and maintain project plans using tools like MS
Project, Jira, Trello, or other agreed-upon platforms for digital marketing and
social media scheduling.
- Timeline & Budget Management: Monitor project timelines, deliverables, and
budgets, ensuring adherence to project scope and financial constraints.
6. Project Delivery & Quality Assurance
- On-Time, High-Quality Delivery: Ensure all digital and social media projects meet
deadlines, budgets, and quality expectations.
- Quality Control: Oversee quality assurance processes, ensuring digital
content and social media campaigns align with business and client
expectations.
7. Testing & DeliverySign-Off
- Comprehensive Testing: Conduct end-to-end testing to ensure functionality,
performance, and user experience meet digital marketing standards.
- Approval Process: Facilitate delivery sign-off with clients and internal teams before
project launch
8. Client Feedback and Reporting
- Regular Client Updates: Provide consistent progress updates and address
feedback promptly for digital campaigns and marketing initiatives.
- Performance Reports: Develop and share detailed reports on campaign
performance, engagement metrics, and key insights.
9. Digital & Technical Proficiency
- Data Knowledge Data Analytics & Insights: Interpret performance metrics
(Google Analytics, CRM data, CMS, SEO, etc.) to optimize campaigns and
inform strategic recommendations.
- MarTech Management: Utilize marketing automation platforms (e.g.,
HubSpot, Marketo) and other software to streamline workflows and enhance
campaign performance.
- Technical Acumen: Understand and apply best practices in social media
strategy, influencer collaborations, paid media, and content distribution.
- Reporting: Ability to engage with campaign data, to produce accurate
reports and draw insights on creative and platform performance.
- Tools Insights: Candidate should also have competencies in Data
Storytelling or Reporting tools such as Swydo or Looker Dashboards.
- Social Media Management: Proficient in organic social media management
META Business Suit, LinkedIn Advertising and Management, X and TikTok.
- Analytics and Tracking: Google Analytics, Google Tag Manager and META
Pixel advantageous
- Experience in marketing related components of Web Innovations and User
Experience on digital platforms.
10. Costing & Budgeting
- Accurate Costing: Develop and present project cost estimates based on client
requirements for digital campaigns and content marketing strategies.
- Financial Oversight: Ensure project budgets remain within scope and
provide transparency on financial planning.
11. Travel & Client Meetings
- Client Visits: Be prepared to travel for client meetings, presentations, or
project discussions as needed.
- On-Site Collaboration: Engage in face-to-face interactions when necessary
to strengthen client relationships and enhance digital and social media
project management.
12. Continuous Learning & Development
- Industry Trends: Stay updated on emerging social media platforms, digital
marketing techniques, and new technologies.
- Skill Application: Continuously apply new skills and knowledge to improve
project outcomes and enhance business success.
Qualifications
- Education: Bachelors degree in Marketing, Business, or a related field.
- Experience: Minimum 3 years of hands-on experience managing digital marketing
projects and/or campaigns in a digital Agency. Website experience advantageous
- Project Management Skills: Familiarity with basic PM methodologies (e.g., Agile,
Waterfall), scheduling, and resource allocation.
- Technical Knowledge: Understanding of MarTech, Data, SEO, SEM, email marketing,
social media, and analytics tools.
- Analytical Abilities: Comfortable interpreting data and using insights to drive
decisions and creating reports.
Should you meet the above criteria please send your CV to alexa@liquidthought.co.za
Job Type: Full-time
Pay: R35 000,00 - R40 000,00 per month
Work Location: In person
Information :
- Company : Liquid Thought
- Position : Digital Marketing Project Manager
- Location : Cape Town, Western Cape
- Country : ZA
How to Submit an Application:
After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Digital Marketing Project Manager job info - Liquid Thought Cape Town, Western Cape above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Digital Marketing Project Manager job info - Liquid Thought Cape Town, Western Cape in 2025-04-14 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via the Next Page link below.
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Post Date : 2025-04-14 | Expired Date : 2025-05-14