Senior Brand Manager - RTD's & Spirits

Welcome to the Latest Job Vacancies Site 2025 and at this time we would like to inform you of the Latest Job Vacancies from the Heineken International B.V. with the position of Senior Brand Manager - RTD's & Spirits - Heineken International B.V. which was opened this.

If this job matches your qualifications, please send your application directly through our latest Job site. Indeed, every job is not easy to apply because it must meet several qualifications and requirements that we must meet in accordance with the standard criteria of the Company who are looking for potential candidates to work. Good job information Senior Brand Manager - RTD's & Spirits - Heineken International B.V. below matches your qualifications. Good Luck: D

We Go Places! How about you? Location: Stellenbosch Function: Marketing Type of Contract: Permanent Reference Number: 134591 Closing Date: 30 April 2025

Role Purpose:

Drive value creation of assigned brand by developing and implementing cut through communication assets, touch point strategies and activations to excite consumers and customers.

Implement, for the assigned brand/s, the short to medium term brand strategies and integrated Marketing plan in line with company, regional and global Marketing strategies. Realize the operating targets and marketing objectives by optimizing innovation, brand activation, pricing, sponsorships, brand communications and people development. Responsible for market share and profitability (Gross Profit Net) of assigned brands in line with portfolio strategy.

Responsibilities include but not limited to:

Strategy

• Support the creation and execution of the brands strategy
• Understand and use consumer and market insights to build strong brands
• Understand and utilize Demand space thinking to activate the brand in correct channel and with correct comms
• Support competitive strategy review to define implications and learning
• Ensuring, through the use of best practice and commercial acumen, profitable and sustainable growth of the brand. Delivering against commercial targets derived from the business goals
• Support brand strategy development and execution to grow the brand within portfolio including (But not limited to) price positioning, SKU split, brand positioning and communication within resource allocations

Planning

• Supporting the yearly development process of the plans for the brands within portfolio
• Support brand target setting, ATL/ BTL budget development, 360 degree communication plan, brand activities calendar, activation plans
• Support brand team alignment processes with key stakeholders to drive strategies to action
• Support agency briefing and management, internal approval from marketing manager, alignment with key stakeholders at the operating environment
• Lead key networking and stakeholder management initiatives across HBI and HBSA

Execution

• Plan, monitor and drive excellent execution of brand activation plans in line with ATL / BTL budget
• Brief key internal and external suppliers to drive excellent activation and sponsorship execution
• Optimise ATL / BTL spend administration
• Manage day to day agency partnerships to deliver brand strategies and activities
• Plan, monitor and drive excellent execution of brand activation plans in line with ATL / BTL budget
• Brief key internal and external suppliers to drive excellent activation and sponsorship execution
• Keep ATL / BTL spend for within budget and administration parameters
• Manage day to day agency partnerships to deliver brand strategies
• Manage internal stakeholder relationships including procurement, finance, TM & Sales to effectively execute on plans

Monitoring / reporting

• Tracking, analyzing and using financial information to monitor and maximize return on brand investment
• Understand and analyze insights from market, media and consumers trends
• Budget commitments, invoicing and spend

Requirements:

• A relevant and recognized Honours or post-graduate qualification in Commercial/Marketing
• Minimum 5 years relevant marketing experience, ideally across a range of categories/FMCGs
• Understanding of the FMCG value chain.
• High ability of cross functional management and project management skills & experience.
• Experience with and demonstrable ability for strategic thinking and planning skills.
• Mastery of executing marketing plans.
• Strong commercial acumen.
• Skills in analytics
• Ability to apply already developed consumer insights in campaigns
• Demonstrated creativity and creative management, including strong demonstrated experience in leading creative work and agency partnerships.
• Superior communication skills, both written and oral.
• Passion for business/the work and a constant learner
• Demonstrable experience in and strong passion for African markets
• Demonstrable networking and stakeholder management skills - Within Africa Priority markets and across Heineken Beverages (South Africa and Beyond).

The Companys approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.

Information :

• Company : Heineken International B.V.
• Position : Senior Brand Manager - RTD's & Spirits
• Location : Stellenbosch, Western Cape
• Country : ZA

How to Submit an Application:

After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Senior Brand Manager - RTD's & Spirits job info - Heineken International B.V. Stellenbosch, Western Cape above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Senior Brand Manager - RTD's & Spirits job info - Heineken International B.V. Stellenbosch, Western Cape in 2025-04-16 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via the Next Page link below.