Account Manager

Sell radio airtime on behalf of Jacaranda FM under the Mediamark portfolio and manage the designated portfolio of advertising clients according to the Mediamark philosophy Carry out any reasonable request by the Business Unit Director

Duties & Responsibilities

FUNCTION A:TO SELL RADIO AIRTIME ON BEHALF OF JACARANDA FM UNDER THE MEDIAMARK PORTFOLIO:

• To sell radio airtime, to meet and exceed monthly targets
• To sell digital, and meet Digital Target
• To sell long term "seminar packafes or programmes
• Prospect/cold canvas potential radio advertisers and build personal portfolio of clients, secure new business
• Follow up leads that are distributed by the company and record these on the CRM system, obtain appointments
• Set up appointments with new and existing clients which includes 40 engagements per month
• Develop and deliver proposals and presentations to the advertiser, secure business commitment
• Recommend ongoing advertising opportunities to clients, secure ongoing business
• Have adequate visibility amongst client portfolio, to ensure top of mind awareness, addressing client needs, Up-selling & Client service
• Identify client challenges through consultation and provide creative solutions
• Engage with Mediamark internal support services and departments with due care and collaboration
• Understand Mediamark and Brand product offerings and adapting these to solve business challenges for clients

FUNCTION B: TO BUILD AND MANAGE A PORTFOLIO OF DIRECT ADVERTISERS ACCORDING TO THE MEDIAMARK PHILOSOPHY:

• Build strong relationships with existing clients, secure ongoing business
• Develop new business and maintain existing business, trusted client service consultant
• Practice superior client service and ensure brand offerings maintain top-of-mind awareness
• Resolve client-related queries with efficiency and superior client service
• Participate in entertainment functions aimed at developing relationships
• Provide a full sales support function to the advertiser through a trusted relationship
• Be a media consultant to client by understanding their business and challenges
• Be accountable to advertisers, and internal support departments with timeous feedback and follow-ups, client service, and relationship trust
• Keep client updated with information supplied by Mediamark and stations, trusted media consultant to client
• Deliver information where necessary (including rate cards, gifts, invitations)
• Annalise sales information for forward planning
• Keep abreast of the latest research information with sound product knowledge
• Engage in fact finding activities to keep informed of industry information, sound industry knowledge
• Be accountable for updating the CRM system, scorecards and appraisals, and any sales tracking documentation
• Attention to detail and continous reporting of sales activities and pipelines

• Ad hoc duties

Qualifications

• Matric
• Degree or equivalent from college in sales/marketing preferred
• Valid drivers license and motor vehicle

Knowledge & Skills

• Excellent communication skills, written, verbal and telephonic
• Excellent presentation skills
• Basic understanding of marketing tools: BRC RAMS, Telmar, BrandMapp, and interpreting research
• Attention to detail and reporting proficiency
• Sound understanding of business models and solutions-driven consulting
• Media planning, strategy, and marketing
• Planning and Project Management

Experience

• At least 3 - 4 years sales experience
• Basic understanding of marketing tools: BRC RAMS, Telmar, BrandMapp, and interpreting research

CLOSING DATE:14/05/2025

Information :

• Company : Mediamark (PTY) Ltd
• Position : Account Manager
• Location : Midrand, Gauteng
• Country : ZA