Brand Manager

Innovata Pharmaceuticals, which is part of the Avacare Health group is looking for aBrand Manager to join our team. This position is based in Ormonde, Johannesburg.

Avacare Health is an integrated healthcare group operating across 3 continents with presence in 22 countries, bringing affordable healthcare to the people through the distribution and supply of pharmaceuticals, medical consumables, consumer health and medical equipment.

A proudly South African company, Innovata is a level 1 BBBEE company that manufactures a range of carefully selected essential medicines covering all major therapeutic classes.

Since our inception in 2000, Innovata has established a noteworthy relationship with the Public Health Sector where we hold numerous national tenders. Not only are we committed to delivering cost-effective products timeously; our team remains committed to forging long-term relationships with customers, business partners, suppliers and employees alike.

Driven by our mission to be the benchmark for excellence in healthcare, the credibility we have attained in the Public Health Sector and the backing of our parent company, the Avacare Health Group, Innovata is well poised and eager to extend our footprint into the South African Private Health sector.

Job Overview:

Purpose of the job:

Implementing the full scope of marketing brand strategies to deliver innovative, operational brand plans to achieve business outcomes, Business Development, New Product Launches and Sales Support.

Technical Competencies/Professional Expertise:

• Business Alignment: Aligns the strategic direction of the products, services, and performance of a business line with the rest of the organization.

• Driving business targets through the launching, promotion and marketing of products.

• Business Development: Analysing gaps within the portfolio and identifying molecules that supports the business vision

• Customer Focus: Builds and maintains customer satisfaction with the products and services offered by the organization.

• Relationship Building: Builds constructive working relationships characterized by a high level of acceptance, cooperation, and mutual respect.

Behavioural Competencies:

• Creative & Innovative Thinking: Develops fresh ideas that provide solutions to all types of workplace challenges.

• Accountability & Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.

• Adaptability & Flexibility: Adapts to changing business needs, conditions, and work responsibilities. Work under pressurized conditions. Ability to multitask and meet deadlines

• Decision Making & Judgment: Makes timely, informed decisions that consider the facts, goals, constraints, and risks.

Organisational Competencies

• Work in a fast paced, high-pressure and dynamic organizational environment making expeditious business decisions, adapting to rapidly changing and sometimes unpredictable business situations

• Demonstrate versatility, grasp and learn new concepts, developments and technologies quickly and implement and mentor subordinates

• Adapt into a culturally diverse work environment

• Ability to multitask and shift priorities as and when required

• Possess honesty, integrity, passion for the work, compassion

Key Responsibilities:

Develop & Implement Operational/Tactical Plans:

• Develop strategic, well-thought brand/marketing plans to support the over-arching business strategy.

• As custodian of the brands at the company, you need to have a good sense of treatment categories and product knowledge.

• Achieve product sales targets assigned.

• Evaluates campaign impact vs objectives.

• Strive for a high-performance work standard. Must maintain a pro-active and robust disposition with respect to job function. Drive and manage the full scope of brand management of all products under your management.

Teamwork:

• Promotes cross-functional teamwork with sales, marketing, regulatory, medical, commercial to effectively implement campaigns, training programmes and Internal sales & customer support services.

Market Due Diligence & Business, Product Development:

• Have a thorough understanding of the marketplace, patient flow, leverage points & competitor environment and develops plans to capitalize on opportunities and address threats.

• Searches for business growth and new product opportunities.

• Identify gaps in the portfolio and make motivations for these products for BD considerations.

New Product Launches:

• Responsibility to ensure that all prelaunch activities are initiated, driven, managed and completed, a timeline put in place to facilitate/meet launch deadlines.

• All projects are briefed in, and materials are available at the right time & of the right quality.

• All admin processes are followed and finalized

• Monitor outputs of external agencies and partners.

Budget:

• Manages the A&P spend in line with budget & business requirements Ensuring that deviations are highlighted & corrective action proposed.

Compliance:

• Ensures adherence in industry-specific codes of practice, advertising codes, regulatory directives & guidelines and the companys SOPs.

• Complete SEPA pricing applications.

• Listing with formularies and channel.

• All administrative work relating to the marketing and sales function

Reporting:

• Prepares a monthly feedback reports on sales performance with corrective action, spend and account analysis Reports

on competitor tracking and market trends.

• Provides feedback on sales forecasting.

In Field Work:

• Ensure that rep co-working and infield activities are conducted on a bi-monthly basis.

• Proper processes and budgets need to be adhered to when working in-field.

• A Post-work Report must be compiled and submitted to management for evaluation.

Desired skills, experience and qualifications:

• Grade 12

• Marketing Degree or Equivalent

• Good communication skills

• Attention to detail

• Accountability and dependability

• Experience of 4 years in a similar role in the pharmaceutical industry

• Software (MS Office, IMS(IQVIA), SSD, Order Dynamics Repwise, Qlikview, Medikredit, Pastel, SAGE), SEPA pricing applications

• Budgeting & Forecasting

• Hospital and Specialist focus processes and networking experience. Marketing knowledge at this level

• Medical Aid, Courier Pharmacy process and networking experience. Marketing knowledge at this level

• Brand plan creation & development

• New product launch processes, including projections & forecasting

• In field working experience

• Excellent trade (KOL) relationships

• Medical congress & CME activity Organization & management

Duration: Permanent

Closing date for Application: 23 April 2025

Location: Ormonde, Johannesburg

If you are a highly motivated individual with a passion for education, please apply with your resume and cover letter. We look forward to hearing from you!

Innovata Pharmaceuticals (Pty) Ltd

www.innovata.co.za

Avacare Health Group (Avacare) and other subsidiary or affiliated companies of Avacare are committed to protecting your privacy. Avacare is an equal opportunity organization that prides itself on its diverse teams across the globe.

If you have not heard from us within one month of your application, please regard your application as having been unsuccessful.

Information :

• Company : Avacare Health Group
• Position : Brand Manager
• Location : Johannesburg, Gauteng
• Country : ZA