Digital Marketing Lead

Key Responsibilities:

Digital Product Go-to-Market Strategy & Execution:

Own the go-to-market (GTM) strategy for our digital software products and

features.

Define and refine B2C positioning, user-centric messaging, and digital

storytelling to make our software product stand out in the consumer

marketplace.

Conduct competitive analysis & market research to inform product strategy.

Develop digital launch plans and work across teams to execute high-impact

campaigns at targeted audiences.

Digital Consumer Insights:

Be the voice of the end-user—gather feedback, run surveys, and analyse user

app behaviour and engagement patterns.

Identify key consumer digital trends and opportunities to shape our software

product roadmap.

Work closely with Product, UX/UI, and Engineering teams to ensure our software

is solving real consumer pain points and creating unique value.

Digital User Engagement & Lifecycle Marketing:

Leverage our Customer Engagement Platform (CEP) to drive customer

onboarding, retention, and advocacy.

Set up automated lifecycle email campaigns, in-app messaging, and

personalised engagement journeys.

Monitor and optimise key digital engagement metrics like app usage, DAU/MAU,

user retention, and subscription conversion

Work closely with Sales & Operational teams to improve user engagement &

upsell strategies.

A/B test digital messaging and user engagement tactics to enhance conversion

rates across the consumer journey.

Digital Content & Consumer Communication Strategy:

Create compelling digital assets, app store listings, video demos, user

testimonials, and feature highlights.

Support our digital growth teams with the right consumer messaging, tools, and

in-app communication strategies.

Write clear, engaging, and SEO-optimized content for our app, website, blog,

email campaigns, and social media targeted at B2C audiences.

Digital Performance & Growth Optimisation

Track software product adoption and digital campaign performance, optimising

as needed.

Own key metrics like app download rates, user activation, trial conversion,

and digital engagement.

Experiment with pricing, bundling, and offers to drive revenue growth.

Cross-Functional Collaboration:

Work closely with Product, Growth, and Engineering to shape our digital

product-market fit.

Align with Sales & Operational teams to ensure a seamless user journey.

Represent the company at industry events, conferences, and webinars.

Experience & Skills:

3+ years in Digital Product Marketing, Growth Marketing, or related roles

(B2C software experience a huge plus!).

Consumer SaaS, mobile apps, digital platforms experience required.

Firsthand experience in digital consumer research, software GTM strategy,

and user-centric storytelling.

Strong ability to craft compelling messaging that resonates with different

audience segments across different touchpoints.

Firsthand experience with digital analytics tools and marketing automation

tools. Experience working with the CleverTap platform a huge plus!

Mindset & Attributes:

Digital-first & consumer-focused—deeply understanding how end-users

interact with software products.

Creative problem solver—able to turn consumer challenges into digital

product opportunities.

Customer-obsessed—always looking to improve the users digital experience.

Data-driven & experimental—you iterate based on user metrics, not

assumptions.

Collaborative & adaptable—able to work effectively with cross-functional digital

product teams

REQUIRMENTS

 Proven experience delivering measurable growth for B2C digital products, preferably in SaaS

or fintech

 Demonstrated ability to hit specific user acquisition and engagement targets within tight

timeframes

 Expertise in CRM strategy with focus on segmented user activation and conversion

 Strong capabilities in feature adoption campaigns (similar to Early Pay and fuel purchases)

 Data-driven optimisation approach with weekly iteration cycles

 Experience with digital analytics and marketing automation tools (experience with CleverTap

platform a plus)

 Ability to integrate with internal product development cycles

 Demonstrable case studies showing achievement of similar growth metrics

Job Types: Temporary, Temp to permContract length: 3 months

Pay: R60 000,00 - R80 000,00 per month

Work Location: Remote

Information :

• Company : The Rocco Agency
• Position : Digital Marketing Lead
• Location : Remote in South Africa
• Country : ZA