Head of Retention Marketing

An opportunity is available within an international company for a dynamic and data-driven Head of Retention Marketing to take full ownership of customer retention strategies across multiple African markets. This high-impact leadership role blends strategy, creativity, analytics, and team leadership to drive player loyalty, lifetime value, and long-term business success.

You will lead a talented team of Retention and CRM specialists and collaborate across departments — including Product, Creative, Data, and Customer Service — to ensure exceptional, personalised customer journeys.

Own the full customer lifecycle retention strategy.

Design and execute multi-channel campaigns (email, SMS, push, in-app) that drive loyalty, engagement, and reactivation.

Segment users by behaviour, preferences, and lifecycle stage to deliver hyper-personalised messaging.

Manage and optimise the customer lifecycle calendar — ensuring localisation and relevance across all campaigns.

Oversee customer journey mapping, promotional strategy, and performance reporting.

Monitor, analyse, and report on campaign results; identify actionable insights to continuously improve performance.

Keep up-to-date with market trends, competitor strategies, and evolving customer behaviours.

Essential requirements:

Minimum 5 years experience in a senior CRM or Retention Marketing role

Proven success in building and scaling data-led retention strategies

Strong understanding of CRM platforms, automation tools, customer lifecycle management, and segmentation

Analytical mindset with the ability to convert complex data into actionable insights

Exceptional leadership and team management skills

Commercially savvy with excellent time management and multi-tasking ability

Creative, energetic, and passionate about delivering world-class customer experiences

Comfortable operating in a high-growth, fast-paced, and constantly evolving environment

Job Type: Full-time

Pay: R120 000,00 - R140 000,00 per month

Experience:

• senior mangement : 5 years (Required)
• CRM: 6 years (Required)
• Marketing retention: 6 years (Required)
• Strategy: 8 years (Required)
• Campaign execution: 6 years (Required)

Work Location: In person

Application Deadline: 2025/06/15

Information :

• Company : Jenni Strous & Associates
• Position : Head of Retention Marketing
• Location : Johannesburg, Gauteng
• Country : ZA