Market Development Representative
RELX |
Johannesburg, Gauteng |
ZA
At LexisNexis Risk Solutions were looking for a Market Development Representative to manage, develop and grow qualified lead volume and sales pipeline for the business. This role is responsible for qualifying inbound inquiries to determine sales readiness, demand generation via email, social chat and calling into target accounts in an effort to schedule initial meetings for sales representatives and supporting in-person and virtual events via pre- and post-event outreach. This role is often the first touchpoint for prospects interested in LexisNexis Risk Solutions and will set the tone for the sales cycle and relationship following. Professionalism, enthusiasm, and excellent communication are key characteristics to be successful in this role. The ideal candidate will be a highly energized self-starter who can thrive working autonomously while also being skilled at building solid working relationships with global team members and sales stakeholders. About the team Reporting to the International Market Development Manager and collaborating with Sales and Marketing, this role is central to our success and key part of the Demand Generation function. Responsibilities:
- Respond swiftly to inbound leads, ensuring timely and effective follow-up to maximize engagement.
- Leverage diverse tactics (e.g., telephone, email, social media, chat) to qualify inbound demand and identify potential opportunities.
- Engage in insightful conversations to understand business needs, challenges, and roles within buying groups, capturing valuable insights.
- Coordinate appointments for the sales team, ensuring seamless participation from all relevant parties.
- Provide actionable feedback to the marketing team based on interactions and insights, contributing to continuous improvement.
- Support dynamic marketing events (both in-person and virtual) through proactive promotion and follow-up, driving attendance and engagement.
- Generate new demand for the sales team, identifying fresh opportunities for growth.
- Discover and reach out to additional leads or personas involved in the buying decision, sharing valuable information with the sales team.
- Bachelors degree plus at least 2 years of relevant experience, or an equivalent combination of education and experience.
- Proven experience in a customer-focused, performance-driven, high-growth, fast-paced sales, service, or marketing team.
- Strong interpersonal skills with the ability to interact professionally with diverse personalities, achieving desired outcomes while maintaining strong relationships.
- Excellent researching and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile, and derive actionable insights.
- Proficiency with tools such as Microsoft Office Suite, Salesforce, Eloqua Engage and Profiler (or Marketo), LinkedIn Sales Navigator, Groove/Outreach, CRM and chat platforms, with a quick learning curve for new technologies.
- Exceptional written and verbal communication skills.
- Ability to actively listen and effectively communicate with prospects and customers through various mediums.
- Team player with a positive attitude, composure under pressure, and willingness to think creatively to drive results.
Information :
- Company : RELX
- Position : Market Development Representative
- Location : Johannesburg, Gauteng
- Country : ZA
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Post Date : 2025-04-16 | Expired Date : 2025-05-16