Marketing Assistant

VirtualResource (VR) is a forward-thinking IT consultancy specializing in digital transformation and enterprise solutions, with a strong focus on the Workday ecosystem. We leverage cutting-edge technologies, including AI, to deliver innovative solutions to our clients. Our remote-first approach allows us to collaborate with top talent worldwide

What is the role about?

We are seeking a dynamic and creative Marketing Assistant to join our team. This role is pivotal in enhancing our brand presence through strategic social media content creation, market research, trend analysis, and analytics reporting. The ideal candidate will be adept at utilizing the latest AI technologies to optimize marketing strategies and content delivery.

Responsibilities will include:

• Social Media Management: Develop, schedule, and manage engaging content across various platforms (mainly LinkedIn) to increase brand awareness and engagement.

• Content Creation: Design and produce compelling graphics and videos using Adobe Creative Suite to support marketing campaigns and initiatives.

• Market Research: Conduct thorough research to identify industry trends, competitor strategies, and potential opportunities to inform marketing strategies.

• Analytics Reporting: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics and social media insights to optimize future strategies.

• AI Integration: Utilize AI tools to enhance content creation, automate marketing processes, and gain deeper insights into market trends.

• Collaboration: Work closely with cross-functional teams, including sales and product development, to ensure cohesive messaging and branding.

• Administrative Support: Assist in organizing marketing materials and supporting the marketing manager with various administrative tasks

As a VR consultant, you will have the flexibility to manage your own day, as long as you meet your set objectives and client demands. Often your team will be a mix of on-site and remote based members who will connect using IM, video calls and an online ticketing system. Good communication skills and time management is essential for this role.

What skills are we looking for?

Our roles are remotely based (even pre-Covid), meaning you will be working from your home office, connecting with your client and team on a daily basis.

To be successful in this type of environment, you will need to have the ability to communicate effectively (in English) with cross-functional teams, explain complex concepts in easy, understandable terms, align HR / business knowledge with Marketing, and proactively drive process improvements. You will need to be comfortable with video calls and be proactive in keeping communication channels open with your team.

Skills and Experience Required

• Experience: At least 1-2 years of experience in a marketing role, preferably within the IT consultancy or Workday ecosystem.

• Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, social media platforms, and marketing analytics tools.

• AI Proficiency: Demonstrated experience in leveraging AI technologies for marketing purposes.

• Communication: Excellent written and verbal communication skills with a keen eye for detail.

• Creativity: Strong creative thinking skills with the ability to develop innovative marketing strategies and content.

• Organization: Exceptional organizational and time-management skills, with the ability to manage multiple projects simultaneously.

• Adaptability: Ability to thrive in a fast-paced, remote work environment and adapt to evolving marketing trends and technologies.

Other Qualifications/Skills that will be beneficial but not mandatory

• Bachelors degree in marketing, Communications, or a related field, or equivalent practical experience

• Experience in the IT consultancy sector or familiarity with the Workday ecosystem.

• Knowledge of SEO best practices and content management systems (e.g., WordPress).

• Familiarity with CRM tools and email marketing platforms

As this is a remote role, you can be based anywhere in South Africa so long as you are authorised to work without the need for visa sponsorship now or in the future.

Information :

• Company : VirtualResource
• Position : Marketing Assistant
• Location : Remote in Cape Town, Western Cape
• Country : ZA