Marketing Data Analyst

Role title: Marketing Data Analyst

Location: Midrand

Contract duration: 12 months

Role purpose:

- We are looking for a skilled Marketing Data Analyst to join our team.

- This role is critical in analyzing marketing performance data and aligning it with business sales results to uncover insights that drive business growth.

- The ideal candidate will have expertise in digital media reporting, a strong technical background, and the ability to develop marketing dashboards that provide actionable insights.

- This candidate will work closely with the marketing team and functions as a key supporting role to develop data driven go to market strategies.

Key Accountabilities

- Analyze marketing performance data across multiple channels and correlate it with business sales performance to determine what messaging, platforms, and campaigns deliver the best results.

- Develop and maintain marketing dashboards and automated reporting tools that provide real-time insights.

- Work with marketing and sales teams to identify KPIs and create data-driven strategies to optimize marketing spend and improve conversion rates.

- Extract and interpret data from various digital marketing platforms (Google Ads, Meta, TikTok, LinkedIn, etc.) and CRM systems to assess campaign effectiveness.

- Implement data visualization solutions and reporting automation using tools such as Google Data Studio, Tableau, Power BI, or Domo.

- Collaborate with IT and data engineering teams to ensure data accuracy, integration, and accessibility for analysis.

- Recommend A/B testing and marketing attribution analysis to refine marketing strategies.

- Stay up to date with the latest trends in data analytics, marketing technology, and digital advertising to continuously improve reporting and decision-making

Core Competencies

- Minimum of 8 to 10 years of relevant experience essential

- Bachelors degree in Data Analytics, Marketing, Computer Science, Business, or a related field.

- Proven experience in marketing data analysis, digital marketing performance tracking, and business intelligence

- Experience with Google Analytics, Meta Business Suite, Google Ads, CRM systems, and other marketing analytics tools.

- Hands-on experience in dashboard creation and data visualization.

- Knowledge of marketing attribution models and customer journey analytics.

- Strong understanding of business KPIs, revenue impact analysis, and ROI measurement.

- Technical proficiency in working with APIs, data warehousing, and marketing automation tools is a plus.

- Excellent problem-solving skills, attention to detail, and the ability to translate complex data into clear insights.

Must have technical / professional qualifications:

• 3 year Business/Marketing related Degree or National Diploma essential

Information :

• Company : Optimal Growth Technologies
• Position : Marketing Data Analyst
• Location : Midrand, Gauteng
• Country : ZA