Paid Social Media Specialist

We are The Grow Collective , a founder-led, full-service digital marketing agency. We take pride in managing a portfolio of exciting brands, with a shared team goal of driving results. Our work environment is fun and relaxed, yet we emphasise hard work and a strong work-life balance. We are seeking a highly skilled paid social specialist to manage and optimise paid media campaigns across various social platforms, including Meta (Facebook and Instagram), LinkedIn, TikTok, Pinterest, and Snapchat. This role requires a deep understanding of social advertising, audience targeting, campaign analytics, and performance optimisation to drive results and maximise ROI. Key responsibilities Develop and execute paid social media strategies across platforms like Meta, TikTok, and LinkedIn. Experience with Social Programmatic, Pinterest, Snapchat, and Reddit is an advantage. Build and implement full-funnel strategies based on the digital landscape, leveraging audience-building techniques and data from CRMs and mailing lists. Maintain a deep understanding of social media advertising platforms, algorithms, conversion tracking, and best practices. Utilise tracking tools such as Facebook Pixel, Google Tag Manager, and UTM parameters to ensure accurate performance measurement. Conduct audience research to refine targeting strategies and enhance ad performance. Build and manage campaigns optimised for specific KPIs (e.g., conversions, lead generation). Continuously optimise campaigns to improve KPIs, revenue, and lead targets at an optimal cost. Generate performance reports and provide insights to stakeholders. A/B test ad creatives, copy, and targeting parameters to maximise campaign performance. Analyse campaign data, identify trends, and provide actionable insights to optimise ROI. Generate performance reports using Data Studio and connectors, interpret data analytics, and provide recommendations. Collaborate with internal teams and clients to understand objectives and develop integrated marketing strategies. Stay up to date with the latest trends, tools, and technologies in the paid social landscape. Manage budgets effectively and ensure campaigns are delivered on time and within budget. Requirements 3-4 years of experience working as a paid social media manager at an agency. Experience working with EU, UK, or US brands. Proven track record in managing paid social campaigns across multiple platforms with measurable results. Strong understanding of audience targeting, bidding strategies, and campaign optimisation. Proficiency in ad management tools such as Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager, Pinterest Ads, and Snapchat Ads Manager. Analytical mindset with experience using Google Analytics, Looker Studio, or other reporting tools. Ability to manage budgets effectively and optimise campaigns for performance. Strong communication and collaboration skills. Ability to work within a team, demonstrating strong interpersonal and communication skills. Experience in A/B testing and data-driven decision-making. Knowledge of remarketing and conversion tracking strategies. Familiarity with privacy regulations and compliance, including GDPR and CCPA. Preferred qualifications Experience working in an agency or fast-paced digital marketing environment. Certifications in Meta Blueprint, LinkedIn Marketing, or Google Analytics. Knowledge of paid social automation tools and AI-driven campaign management. Benefits Flexible working hours. Opportunities for professional growth and training. Collaborative and dynamic work environment. If you are passionate about paid social media, data-driven marketing, and delivering high-performance campaigns, wed love to hear from you! How to apply Please submit your CV and a cover letter outlining at least two examples of accounts you have worked on and grown, with measurable results.

Information :

• Company : The Grow Collective
• Position : Paid Social Media Specialist
• Location : Cape Town, Western Cape
• Country : ZA