Senior Creative Director

The MultiChoice Group is a multinational media and entertainment group headquartered in South Africa, Dubai and the Netherlands with principal operations in pay television, video entertainment, advertising and content security. Brands within the Group include DStv, GOtv, SuperSport, M-Net, DStv Media Sales, Showmax and European-based content security leader Irdeto. Were proud to say we serve 20 million subscribers across more than 50 African markets, with a successful history of identifying and adapting to industry trends, allowing us to continuously deliver the best in entertainment.

By joining our passionate and creative team, you can help us achieve our objectives of expanding our pay-TV and SVOD (Subscription Video On demand) subscriber bases, improving advertising sales, spearheading cutting-edge technology, supporting local content and providing an exceptional customer experience.

Join Africas most loved storyteller!

Purpose of the Position:

To effectively manage and co-ordinate the creative assets across the SuperSport Marketing, Digital and Content divisions. Responsible for collaborating with the teams to develop, implement and maintain creative guidelines and executions. The role will require working with internal teams and external suppliers deliver creative concepts and campaigns across multiple channels and platforms that are aligned to business objectives.

Key Performance Objectives

Strategy Formulation and Execution

• Lead the development of creative concepts/campaigns based on strategy and insights to deliver impactful work for the brand.
• Insight: an insightful approach to engaging the market
• Oversee the creative team to deliver compelling creative concepts and campaigns aligned with business objectives.
• Lead the creative vision for the SuperSport brand, aligning with its overall brand identity and business objectives.
• Monitor and analyse the performance of creative campaigns and initiatives, providing actionable insights for continuous improvement.
• Ensure all creative deliverables meet high standards of quality, accuracy, and brand consistency.
• Develop a content roadmap and editorial calendar that aligns with seasonal sports events, programming schedules, marketing initiatives, and promotional campaigns.
• Lead brainstorming sessions and ideation workshops to generate innovative ideas, concepts, and themes for creative campaigns, content formats, visual styles, and storytelling approaches.
• Optimise creative strategies for multi-platform distribution, including television, digital platforms, social media, mobile apps, and OTT services.

Operational Delivery

• Conceptualise creative ideas collaborating with the team.
• Review and guide creative thinking and campaign execution.
• Hire relevant required freelance resources against required projects.
• Keep track of the overall communication landscape.
• Constantly strive to improve workflow and processes to work more efficiently and accurately.
• Effectively manage the creative department.

• Budget Management

• Collaborate with Finance to develop annual creative budgets based on strategic priorities, campaign objectives, and resource requirements.
• Manage creative budgets effectively, ensuring resources are allocated efficiently to achieve optimal results.
• Prepare comprehensive budget reports, presentations, and recommendations for budget adjustments or reallocations as needed.
• Continuously evaluate budget performance against key performance indicators (KPIs) and ROI metrics.
• Identify areas of budget optimization, such as streamlining production processes, leveraging technology solutions, or reallocating resources for greater efficiency and impact.
• Conduct thorough cost estimations for each project, including pre-production, production, post-production, and distribution costs. Work closely with production teams to ensure accurate budget forecasting and cost control measures.

  Stakeholder Management

• Work closely with content, and production teams to develop comprehensive creative briefs that outline project objectives, messaging strategies, target audience profiles, key deliverables, timelines, and budget considerations.
• Identify creative opportunities and propose them to the marketing team.
• Consult various people within the business for the information required to deliver relevant and effective work (insight into the markets, product, content, etc.).
• Collaborate with internal teams and external suppliers to deliver high quality campaigns and ensure creative strategies are integrated seamlessly across all touchpoints and aligned with broader business objectives.
• Build interdepartmental relationships for effective communication.

People Management

• Oversee the activities of the team to ensure effective delivery of business outcomes.
• Develop a high performing team by embedding formal performance management process using I-perform system and informal coaching.
• Encourage frequent knowledge sharing between team members.
• Determine and analyse development needs for the team and ensure that identified training requirements are budgeted for and executed.
• Interview and recruit new members of the team, including determining appropriate compensation levels with input from Human Capital.
• Interview and recruit freelance resource for the internal solutions focused agency as required.
• Create effective workforce and recruitment demand plans to ensure that current and future business requirements can be met.
• When required, initiate disciplinary processes for team members calling on support from Human Capital when required.
• Resolve grievances raised by team members and escalate only if required.
• Address poor performance of any team member through the formal Performance improvement programme and ensure that continued poor performance is appropriately dealt with.
• Motivate team members and ensure that their efforts are recognised.

  Qualifications Essentials:

• A Post graduate degree in Graphic Design, Digital Media, Advertising, or a related field

  Experience

• At least 8-10 years experience in advertising, production, or content industry.
• Production experience across channels to deliver creative work including:
  • TV/Video: experience working with directors and production teams, on-set experience, ability to give feedback to creatives and creative partners (agency and internal)
  • Radio: experience choosing voices and directing radio in studio
  • Digital: understanding of digital production
  • Social and Performance Marketing asset production
• Proven track record of success in creative leadership roles, preferably within an agency setting and with experience working on Media and Entertainment brands.
• Experience through-the-line: all round experience in creative concept development and campaign development across multiple channels (online and offline.
• Strategic mindset with the ability to align creative initiatives with business objectives and market trends.
• Analytical skills to evaluate the effectiveness of creative campaigns and iterate based on data insights.
• An understanding of various production procedures, computer software and web design principles
• Working knowledge of photography, typography, and other printing techniques.
• Creativity, insightfulness, a unique understanding of the creative process.
• Experience with design tools (e.g. InDesign, Photoshop, Illustrator, iMovie).

  Technical Competencies (List the key technical competencies)

• Creative Strategy Development
• Copywriting/Art direction
• Analysis
• Creative conceptualisation across multiple channels
• Advertising
• Content Planning and Creation
• Creative Leadership
• Performance Marketing
• Digital Production
• Quality Assurance

Information :

• Company : MultiChoice Group
• Position : Senior Creative Director
• Location : South Africa
• Country : ZA