Senior YouTube Media Buyer
The Role As our Senior YouTube Media Buyer, youll be responsible for planning, launching, managing, and optimizing YouTube ad campaigns across a diverse portfolio of clients. Youll work closely with our creative and strategy teams to drive performance and scale campaigns with confidence. This role is perfect for someone who thrives in a fast-paced environment, understands the ins and outs of the Google Ads ecosystem, and has a deep knowledge of direct response YouTube advertising. Responsibilities
- Strategically build, launch, and manage YouTube ad campaigns inside Google Ads
- Conduct audience research, competitor research, and keyword research
- Create targeting structures and testing frameworks aligned with client goals
- Analyze performance data to optimize campaigns for ROAS, CPA, and CPL targets
- Collaborate with our creative team on video ad scripts, hooks, and performance feedback
- Provide strategic insights and clear reporting to the internal team and clients
- Stay up-to-date with the latest trends, platform changes, and creative best practices
- Assist with scaling successful campaigns while maintaining efficiency
- 3+ years of experience managing YouTube ads inside Google Ads
- Proven track record of managing ad budgets at $30K+/month
- Strong understanding of conversion tracking (Google Tag Manager, Hyros, etc.)
- Deep knowledge of audience targeting, creative strategy, and scaling methods
- Comfortable reading and interpreting data to drive campaign decisions
- Excellent communication skills and experience presenting performance insights
- Familiar with scripting and guiding direct response ad creatives
- Self-starter with strong attention to detail and time management skills
- Experience managing YouTube ads for coaches, course creators, or SaaS
- Familiarity with ClickUp or other project management tools
- Worked with a fast-growing agency before
- Understanding of cold traffic funnels and video sales letters (VSLs)
Information :
- Company : 1840 & Company
- Position : Senior YouTube Media Buyer
- Location : Remote in Johannesburg, Gauteng
- Country : ZA
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Post Date : 2025-03-30 | Expired Date : 2025-04-29