Social Media Administrator

Job Purpose

• The Social Media Administrator will be responsible to provide dedicated support to allocated properties, ensuring their social media needs are met effectively. The role will manage social media accounts for the properties, handle administrative tasks, and oversee engagements on social media platforms for various business operating units, ensuring a cohesive and engaging online presence on behalf of Sun International.

Key Performance Areas

• Conduct daily administrative tasks within the department, fulfilling various ad hoc requests from properties which include, but are not limited to uploading events onto various platforms; scheduling promotions, and answering queries.
• Upload content and manage social media content on platforms such as: Facebook, Instagram, YouTube, X and LinkedIn.
• Support the implementation and reporting of all social media campaigns.
• Engage in Community Management by responding to comments, messages, and mentions promptly on behalf of properties with low capacity.
• Redirect customer complaints to the relevant persons who can assist in resolving matters.
• Collaborate with property teams to ensure timely briefing and submission of organic content calendars each month.
• Align content creation with the overarching social media plans and brand guidelines, which includes correcting and advising when properties do not adhere to strategy.
• Schedule and publish monthly organic content calendars across relevant social media platforms.
• Identify and filter user-generated content (UGC) that properties are tagged in, selecting content that aligns with brand values and resonates with the target audience.
• Seek permission from users to repurpose and feature UGC on Suns official social media pages.
• Create a systematic process for collecting, organizing, and leveraging UGC for brand promotion.
• Assume responsibility for all social media activities and uploads related to allocated properties within the Sun International portfolio.
• Foster close working relationships with the properties and work closely with property management teams to understand unique selling points, special events, and promotions to effectively integrate them into social media content.
• Schedule and plan all monthly content with the properties.
• Develop and implement social strategies to help grow following and increase engagement.
• Ensure consistency in brand messaging and visual representation across all properties.
• Provide properties with a monthly report that includes a commentary of where they succeeded or need to improve.
• Provide live coverage for any major events at each property, or when there are reasonable requests to have a social media presence.

Education

• Conduct daily administrative tasks within the department, fulfilling various ad hoc requests from properties which include, but are not limited to uploading events onto various platforms; scheduling promotions, and answering queries.
• Upload content and manage social media content on platforms such as: Facebook, Instagram, YouTube, X and LinkedIn.
• Support the implementation and reporting of all social media campaigns.
• Engage in Community Management by responding to comments, messages, and mentions promptly on behalf of properties with low capacity.
• Redirect customer complaints to the relevant persons who can assist in resolving matters .
• Collaborate with property teams to ensure timely briefing and submission of organic content calendars each month.
• Align content creation with the overarching social media plans and brand guidelines, which includes correcting and advising when properties do not adhere to strategy.
• Schedule and publish monthly organic content calendars across relevant social media platforms.
• Identify and filter user-generated content (UGC) that properties are tagged in, selecting content that aligns with brand values and resonates with the target audience.
• Seek permission from users to repurpose and feature UGC on Suns official social media pages.
• Create a systematic process for collecting, organizing, and leveraging UGC for brand promotion.
• Assume responsibility for all social media activities and uploads related to allocated properties within the Sun International portfolio.
• Foster close working relationships with the properties and work closely with property management teams to understand unique selling points, special events, and promotions to effectively integrate them into social media content.
• Schedule and plan all monthly content with the properties.
• Develop and implement social strategies to help grow following and increase engagement.
• Ensure consistency in brand messaging and visual representation across all properties.
• Provide properties with a monthly report that includes a commentary of where they succeeded or need to improve.
• Provide live coverage for any major events at each property, or when there are reasonable requests to have a social media presence.

Experience

• At least 3 years experience working within a digital or social media engagement role.
• Experience in the use of SEO Tools and Google Analytics and social media platforms for measuring and reporting.
• Experience in the gaming and hospitality industry is an advantage.

Skills and Knowledge

• Analysing
• Creating and improving
• Sourcing information
• Applying expertise and technology
• Taking ownership
• Responding with urgency
• Integrating (Connecting; Collaborating; Consulting; Relating)
• Strong verbal and written communication skills
• Project co-ordination
• Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
• Copywriting skills
• Advanced knowledge of SEO best practices
• Use of social media scheduling and moderation tools for organic and paid content
• Advanced knowledge of paid social media
• Social Media Management systems (Brandwatch)
• Rules of each platform and best practise (Facebook, Instagram, YouTube, X and LinkedIn.)
• How to make use of the tools within each social media platform (Stories, live, events etc.)
• Canva for design elements
• Basic/intermediate Google Analytics

Equity

• Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.

POPI Statement

• Please note that when applying for any position, reference checks will be completed and personal information as defined in the Protection of Personal Information Act 4 of 2013 will be processed. In applying for this position, applicants will be deemed to have consented to such processing as defined in the included Privacy Statement.
• Please also note that if you have not been contacted within 1 month after the closing date of this advertisement, please accept that your application has been unsuccessful.

Information :

• Company : Sun International
• Position : Social Media Administrator
• Location : Sandton, Gauteng
• Country : ZA