Qualitative Research Executive
Description Are you a qualitative researcher looking for an exciting next step in your career? Do you enjoy working on high profile global accounts within the FMCG industry? We are seeking a detail-oriented and analytical Qualitative Research Executive to join our research team. In this role, you will support the design, execution, and analysis of qualitative research projects for a range of clients in the FMCG sector. You will be instrumental in uncovering consumer motivations, behaviors, and attitudes to help drive strategic decisions. Key Responsibilities
- Assist in the development of research proposals, discussion guides, and project timelines.
- Conduct qualitative research methods such as focus groups, in-depth interviews (IDIs), ethnographies, online communities, and workshops.
- Support fieldwork management, including liaising with recruiters, moderators, and venues.
- Observe and take detailed notes during interviews and groups, and assist with moderation when required.
- Conduct initial analysis and assist in identifying key themes, patterns, and insights.
- Help produce debrief presentations and written reports with actionable recommendations.
- Ensure projects are delivered on time, within budget, and to high quality standards.
- Maintain clear and effective communication with clients and internal stakeholders.
- Stay up-to-date with emerging qualitative methodologies and industry trends.
- Bachelors degree in social sciences, marketing, psychology, or related field.
- 1-2 years of experience in market or social research, with a focus on qualitative methods.
- Strong interest in understanding human behavior and motivations.
- Excellent communication and interpersonal skills.
- Good analytical thinking and storytelling ability.
- Proficiency in tools such as Microsoft Office.
- Ability to manage multiple projects and work collaboratively in a fast-paced environment.
Information :
- Company : MMR Research
- Position : Qualitative Research Executive
- Location : Durban, KwaZulu-Natal 4001
- Country : ZA
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Post Date : 2025-05-12 | Expired Date : 2025-06-11