Senior Marketing Manager

Yoco is one of Africas largest fintech companies, building an ecosystem of intuitive, dynamic payments and business tools. These connected tools are easy to tailor to diverse business needs, enabling brave businesses to do better and grow.

Founded in 2015, we now process over US$3 billion annually for over 400,000 businesses.

We are powered by over 330 people across our three talent hubs in the Netherlands and South Africa. We come from different backgrounds and have different viewpoints, so we can keep building cutting-edge financial tools for growing businesses.

Were growing fast. With growth comes compelling challenges, which means that if youre an ambitious problem-solver with big ideas you will be challenged, stimulated, and grow with us at Yoco. You have a passion for doing good. Youre bright and grounded, experimental and brave.

We believe growing together is a commitment and that it means being uncomfortable and overcoming problems, and when faced with such problems seeing opportunities where others see barriers. But we know its not for everyone.

We dont stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other. Were constantly evolving - and were doing it fast.

Be Brave and Grow With Us.

At Yoco we believe in the power of Brand. The power of storytelling and creating emotional connections that build a long-term competitive moat. We are a challenger brand who is not afraid to question the status quo. We are idea-centred and customer-focused. We are driven by the single-minded purpose of breaking down barriers for the independent small business owners and entrepreneurs we serve daily. Our role is to act as a loud hailer for them, telling their stories and shining a light on their grit, resilience and determination in an authentic way.

We have an open role for a talented interim contract role for the Senior Marketing Manager in the Brand & Communications team.

Given the scale-up nature and stage of Yoco, were looking for an experienced, hands-on leader to join our rapidly growing company, both leading and working with the team to deliver great outcomes. This role requires an individual who thrives in a fast-paced, entrepreneurial environment and is not afraid to roll up their sleeves to drive impactful brand campaigns, execute marketing strategies, and work cross-functionally with various teams to enhance the companys market presence.

This is a strategic yet execution-focused role. Youll lead brand development efforts, define messaging, and oversee communication strategies while ensuring alignment with the overall company vision and objectives. This person will be successful if s/he can blend creativity with data-driven decision-making and deeply understand the fintech landscape.

If you believe in combining science with magic, you live and breathe all things brand marketing, and you can empathise with the South African entrepreneur, this may be the role for you.

1. Brand Strategy & Leadership:

• Develop & Refine Brand Positioning: define, refine, and communicate the brands mission, values, and positioning in the marketplace, ensuring consistency across all touchpoints.

• Brand Storytelling: craft compelling narratives that resonate with target audiences (including customers, partners, and investors) and differentiate the company in a competitive fintech landscape.

• Brand Guidelines: oversee the development and enforcement of brand guidelines, ensuring consistency in messaging, visual identity, tone of voice, and overall brand experience.

2. Marketing Campaigns & Execution:

• Campaign Management: own the planning, development, and execution of integrated marketing campaigns that drive brand awareness, customer acquisition, and engagement.

• End-to-End Campaign: oversee digital and traditional campaigns, from ideation to execution, partnering with the internal teams to develop copy, creative direction, media planning, and rollout

• Growth-Driven Campaign: use a blend of inbound marketing, content marketing, and performance-driven strategies to drive measurable growth in brand recognition, lead generation, and customer loyalty.

3. Internal & External Communications:

• PR & Media Relations: develop and execute PR strategies that boost brand visibility and positive press coverage, positioning the company as a thought leader in the marketplace.

• Investor Relations & Industry Communication: work closely with the executive team to ensure consistent, transparent, and impactful communication for investors/industry tastemakers, aligning with key business goals and performance metrics.

• Cross-functional collaboration: work closely with product, product marketing, revenue, field sales, owned and operated (O&O) channel owners, and customer support teams to ensure brand messaging aligns with company initiatives and product development cycles.

4. Digital Presence & Social Media Strategy:

• Digital Marketing Leadership: in partnership with the O&O leads, lead the digital marketing strategy and rollout, including social media, website, paid media, email marketing, SEO, and SEM.

• Community Engagement:in partnership with O&O and Community leads (e.g. sales, events, and strategic partnerships teams), drive the companys presence and engagement on relevant digital platforms (LinkedIn, Twitter, etc.) to build a strong community and advocate brand values.

• Analytics & Reporting: track the performance of all digital efforts using analytics tools to measure ROI, understand audience behaviour, and refine strategies for better results.

5. Team & Agency Management:

• Vendor and Agency Oversight: manage and collaborate with external marketing agencies, designers, and vendors to execute campaigns, ensuring quality, budget, and timeline adherence.

• Team Leadership: guide a small internal team and work closely with freelancers and contractors to deliver key marketing projects. Ensure alignment and drive collaboration to meet key business milestones.

6. Market Research & Competitive Analysis:

• Customer & Market Insights: continuously monitor internal and external feedback, market trends, and competitors to ensure marketing initiatives are relevant and competitive.

• Data-Driven Decision-Making: use both qualitative and quantitative data to make informed decisions on campaign optimization, audience segmentation, and channel selection.

• Proven Experience in Brand Marketing & Communications: 10+ years of experience in Brand Marketing in the South African market and additional emerging markets would be an advantage, preferably within the fintech, financial services, or tech industry.

• Hands-On Leadership: Experience leading modern-day marketing efforts from both a strategic and operational perspective, with a demonstrated ability to drive results through implementation.

• Strong Campaign Execution Skills: Demonstrated experience in executing multi-channel integrated campaigns (digital, traditional, PR, etc.) that drive business results; experience working across multiple brand campaigns or launches and apply a combination of science and magic and can demonstrate an exceptional portfolio of work

• Cross-Functional Collaboration: Proven ability to work closely with product, engineering, and sales teams to align brand messaging with broader organizational goals.

• Excellent Communication & Presentation Skills: Able to convey complex ideas clearly and effectively to multiple stakeholders (internal teams, clients, investors, etc.) whilst managing multiple projects simultaneously and building connections with both your colleagues and our customers

• Digital Marketing Proficiency: Expertise in digital marketing, including SEO, SEM, social media, and content marketing.

• Agency & Vendor Management: Experience working with external agencies and vendors to drive campaign success, ensuring projects are on time and within budget

Were looking for brave people who want to grow. And as Yoco grows we hope they stay with us, long term.

Growing can be a daunting task and its not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other to push further.

So, who are you? Youre a curious problem-solver with a passion for doing good. Youre bright and grounded, experimental and brave. You play open cards and get stuck in. Youre not afraid of change. You close the loop.

Find out more about who we are here.

We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.

Information :

• Company : Yoco
• Position : Senior Marketing Manager
• Location : Cape Town, Western Cape
• Country : ZA