Marketing Manager at Crayon ?️

Note: This a role for one of our clients. While we do track apply clicks, you'll need to complete the quick steps on Crayon for your application to be considered.

How you'll role

Lead digital fundraising initiatives as a strategic and technical Marketing Manager. This role involves managing various platforms for fundraising, marketing automation, and analytics. You'll transform donor data into actionable strategies, boosting revenue, enhancing donor retention, and refining operations. This position demands a professional who thrives at the intersection of tech, marketing, and analytics, supporting a mission in community-led conservation and development.

What you'll do

• Serve as the technical owner for all digital tools across fundraising and marketing, including Funraise, HubSpot, Salesforce, and Mailchimp
• Maintain and improve booking and payments platforms for donor travel, events, and experiential giving
• Lead analytics across donor funnels such as acquisition, retention, LTV, churn, and conversion
• Create dashboards for data-led decision-making and donor trend forecasts
• Run insight reports evaluating email performance, web traffic, donations, and campaign effectiveness
• Execute monthly fundraising campaigns with coordination from team members
• Improve conversion across donation pages and recurring giving programs
• Automate nurture and retention flows across HubSpot and Mailchimp
• Launch frictionless flows for donor onboarding, event RSVPs, and payment processing
• Lead technical marketing strategy with attribution tracking and web analytics using GA4
• Manage Meta and Google Ads campaigns aligning them with growth objectives
• Collaborate to A/B test donation pages and campaign landing pages
• Build SOPs and documentation for workflows, and provide training on tools like HubSpot, Funraise
• Act as a problem solver for tech stack issues and growth inquiries

What you'll need

• 5+ years of experience in a technical marketing or growth operations role, preferably in a nonprofit or mission-led setting
• Extensive hands-on experience with Funraise, HubSpot, Salesforce, Mailchimp, and analytics dashboards
• Proven skills in building automations, optimizing donation funnels, and integrating sales, marketing, and tech
• Experience managing or integrating payment and booking systems
• Expertise in visualizing and communicating performance data to drive strategy
• Independent, analytical, collaborative, and values-driven individual
• Ability to simplify systems and build scalable solutions